PENENTUAN STRATEGI YANG OPTIMAL DALAM BEER DISTRIBUTION GAME DENGAN VARIABEL PENDAPATAN

Putra, Muhammad Alfian (2025) PENENTUAN STRATEGI YANG OPTIMAL DALAM BEER DISTRIBUTION GAME DENGAN VARIABEL PENDAPATAN. Diploma thesis, POLITEKNIK TRANSPORTASI DARAT BALI.

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Abstract

Rantai pasokan merupakan sistem kompleks yang melibatkan berbagai
entitas dan proses untuk memenuhi permintaan konsumen secara efisien. Salah satu
tantangan utama dalam manajemen rantai pasokan adalah mengatasi ketidakpastian
permintaan dan penawaran yang dapat menimbulkan bullwhip effect serta
peningkatan biaya operasional. Bullwhip effect adalah fenomena distorsi informasi
permintaan yang mengakibatkan fluktuasi permintaan yang semakin besar di setiap
tingkat rantai pasok. Beer Distribution Game (BDG) merupakan simulasi yang
umum digunakan untuk memahami dinamika aliran informasi dan barang dalam
rantai pasok. Penelitian ini bertujuan untuk menentukan strategi optimal dalam Beer
Distribution Game dengan mempertimbangkan variabel pendapatan. Simulasi
dilakukan menggunakan perangkat lunak AnyLogic yang memungkinkan
pemodelan perilaku masing-masing entitas dalam rantai pasok secara mendetail.
Dalam penelitian ini, diuji berbagai kombinasi strategi berdasarkan parameter
threshold dan order, seperti T/O 1/5 hingga T/O 15/20. Hasil simulasi menunjukkan
bahwa strategi dengan threshold 10 dan order 5 menghasilkan total cost paling
rendah yaitu sebesar -99. Nilai negatif ini mengindikasikan bahwa pendapatan yang
diperoleh dari penjualan mampu menutupi seluruh biaya backlog dan penyimpanan.
Pendekatan yang mengikutsertakan pendapatan memberikan gambaran yang lebih
komprehensif dalam menentukan strategi rantai pasok yang optimal.
Kata Kunci: Beer Distribution Game, AnyLogic, Pendapatan, Biaya total

Item Type: Thesis (Diploma)
Contributors:
Contribution
Name
Email
Teacher
GAUTAMA, S.T.,M.T., NENGAH WIDIANGGA
UNSPECIFIED
Teacher
NOVIANTO, S.E.,M.AP., HENDRA YUDHA
UNSPECIFIED
Uncontrolled Keywords: The supply chain is a complex system involving various entities and processes to meet consumer demand efficiently. One of the main challenges in supply chain management is to overcome the uncertainty of demand and supply that can cause a bullwhip effect and increase operational costs. The bullwhip effect is a phenomenon of demand information distortion that results in increasingly large demand fluctuations at each level of the supply chain. Beer Distribution Game (BDG) is a simulation commonly used to understand the dynamics of information and goods flow in the supply chain. This study aims to determine the optimal strategy in the Beer Distribution Game by considering the revenue variable. The simulation was carried out using AnyLogic software that allows detailed modeling of the behavior of each entity in the supply chain. The study tested various combinations of ordering strategies based on threshold and order parameters, such as T/O 1/5 to T/O 15/20. The simulation results showed that the strategy with a threshold of 10 and order 5 resulted in the lowest total cost of -99. This negative value indicates that the revenue obtained from sales is able to cover all backlog and storage costs. Thus, the approach that includes revenue provides a more comprehensive picture in determining the optimal supply chain strategy. Keywords: Beer Distribution Game, AnyLogic, Revenue, Total cost
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: - Poltrada Bali Kemenhub
Date Deposited: 28 Oct 2025 02:11
Last Modified: 28 Oct 2025 02:11
URI: https://digilib.poltradabali.ac.id/id/eprint/430

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