HARTINI, SUDI (2025) STRATEGI PENGEMBANGAN PRODUKSI DAN DISTRIBUSI AIR MINUM DALAM KEMASAN PT MAHA TIRTA SEJAHTERA. Diploma thesis, POLITEKNIK TTRANSPORTASI DARAT BALI.
![[thumbnail of COVER - BAB III ADI CAKRA KUSUMA]](https://digilib.poltradabali.ac.id/style/images/fileicons/text.png)
Text (COVER - BAB III ADI CAKRA KUSUMA)
COVER sd BAB III.pdf - Published Version
Download (1MB)
Text (BAB IV : ADI CAKRA KUSUMA)
BAB IV.pdf
Restricted to Repository staff only
Download (463kB)
Text (BAB V S/D LAMPIRAN)
BAB V sd LAMPIRAN.pdf
Restricted to Repository staff only
Download (1MB)
Text (HASIH TURNITIN)
HASIL TURNITIN.pdf - Other
Download (8MB)
Abstract
STRATEGI PENGEMBANGAN PRODUKSI DAN
DISTRIBUSI AIR MINUM DALAM KEMASAN
PT MAHA TIRTA SEJAHTERA
Oleh
ADI CAKRA KUSUMA
2202001
Air Minum Dalam Kemasan (AMDK) telah menjadi kebutuhan utama masyarakat seiring meningkatnya kesadaran akan pentingnya konsumsi air yang higienis dan praktis. PT Maha Tirta Sejahtera, produsen lokal di Kabupaten Bangli, Bali, menghadapi tantangan dalam meningkatkan kapasitas produksi dan memperluas jangkauan distribusi secara efisien di tengah ketatnya persaingan industri AMDK. Permasalahan utama mencakup keterbatasan infrastruktur distribusi, kapasitas produksi yang belum maksimal, serta terbatasnya akses terhadap modal pengembangan. Penelitian ini bertujuan merumuskan strategi pengembangan produksi dan distribusi menggunakan analisis SWOT (Strengths, Weaknesses, Opportunities, Threats). Data diperoleh melalui observasi, wawancara, dan kuesioner yang disebarkan kepada 17 responden internal dengan teknik snowball sampling. Hasil menunjukkan bahwa perusahaan memiliki keunggulan dalam kualitas produk, harga yang kompetitif, dan reputasi yang baik di pasar lokal. Namun, perusahaan juga menghadapi ancaman dari pesaing besar dan fluktuasi biaya produksi. Strategi ST dipilih sebagai pendekatan utama, yaitu memanfaatkan kekuatan internal untuk mengatasi ancaman eksternal. Strategi ini diharapkan mampu meningkatkan efisiensi operasional dan memperkuat daya saing perusahaan di pasar AMDK yang semakin kompetitif.
Kata Kunci: Strategi Pengembangan, Distribusi, Produksi, AMDK, SWOT, PT Maha Tirta Sejahtera
| Item Type: | Thesis (Diploma) |
|---|---|
| Contributors: | Contribution Name Email Teacher Darmayanti, S.Kep., Ns., M.M., Ni Luh UNSPECIFIED Teacher Soimun, S.T., M.T., Ahmad UNSPECIFIED |
| Uncontrolled Keywords: | STRATEGI PENGEMBANGAN PRODUKSI DAN DISTRIBUSI AIR MINUM DALAM KEMASAN PT MAHA TIRTA SEJAHTERA Oleh ADI CAKRA KUSUMA 2202001 Bottled Drinking Water (AMDK) has become a primary need of the community as awareness of the importance of hygienic and practical water consumption increases. PT Maha Tirta Sejahtera, a local producer in Bangli Regency, Bali, faces challenges in increasing production capacity and efficiently expanding distribution coverage amidst intense competition in the bottled water industry. The main problems include limited distribution infrastructure, production capacity that has not been maximized, and restricted access to development capital. This study aims to formulate production and distribution development strategies using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Data were obtained through observations, interviews, and questionnaires distributed to 17 internal respondents using snowball sampling. The results show that the company has advantages in product quality, competitive pricing, and a good reputation in the local market. However, the company also faces threats from large competitors and fluctuations in production costs. The ST strategy was chosen as the main approach, utilizing internal strengths to overcome external threats. This strategy is expected to improve operational efficiency and strengthen the company’s competitiveness in the increasingly competitive bottled water market. Keywords: Development Strategy, Distribution, Production, Bottled Drinking Water, SWOT, PT Maha Tirta Sejahtera |
| Subjects: | A General Works > AS Academies and learned societies (General) |
| Depositing User: | - Poltrada Bali Kemenhub |
| Date Deposited: | 13 Aug 2025 02:39 |
| Last Modified: | 13 Aug 2025 02:39 |
| URI: | https://digilib.poltradabali.ac.id/id/eprint/317 |
Actions (login required)
- View Item